Many of this year’s best technology and eco efficiency questions did not come from the crowd, but from a slew of online website forums. Forums have become increasingly popular and server as watchdogs over the many technology and eco efficiency industry providers. Furthermore, they serve as a great point of reference for people with questions and industry newbies. Iesha Evensen, a well known technology and eco efficiency marketer and former CEO of the Sutherburg Maxim INC firm, had a great panel discussion on the legalities of technology and eco efficiency trade abroad. Sutherburg Maxim spoke briefly on current events, and then opened up the floor for Q & A from the audience. The local news media also took to the streets to get general public’s view about today’s events. Most reactions about the technology and eco efficiency conference were positive, but a few people were not happy with the comotion created by evening party goers. “I like the idea of having a technology and eco efficiency conference in our town, but can’t sleep at night with all them creating a rucus,” said Juhnke Hennington, who lives adjacent to the main facilities. “It wasn’t so bad last year, but last night I didn’t get to bed until 3 AM with all the shananigans going on!” Rinke Cabos, who spoke on the technology and eco efficiency industry news panel, also has a prominent blog online. Rinke Cabos offered some fresh points of view from recent blog entries and website submissions. This was a refreshing review of the technology and eco efficiency market, and was very informative. “Wow!!!”, said Tamer March, a first time conference goer, “I’m so thankful that many technology and eco efficiency industry heavyweights took time out to come and talk to us. I’ve learned a lot of new things, found out industry news, and was able to network successfully with others who have jobs similar to mine.” “I’m really impressed by the presentation Trang Clemen did about up-and-coming technology and eco efficiency businesses. The reasoning was solid, plenty of detail was provided, and some of the conclusions were very provocative,” raved Murch Granda, VP of Marketing for the Kohls Engquist Corporate body. Mayor Nevada Molinary, who spearheaded the original technology and eco efficiency committee that brought the conference to town, spoke joyfully about the boom for local business: “Restaraunts, Night Clubs, and the mall have all benefitted greatly. Local retail sales are up nearly %50, and restaurants have nearly all sold out for the next week and a half!” A small celebrity presence at this year’s technology and eco efficiency conference excited many attendees. Actors Cornelia Blome and Cristin Koyama both came during the afternoon session, mostly out of personal curiosity. “I love this stuff,” said Cristin Koyama, “and eventually, I want to start my own technology and eco efficiency business that will parallel my work in Hollywood.”
Archive for December, 2008
With internet search marketing booming, more and more wholesalers are looking to technology and eco efficiency internet sales and service for efficiency and profitability
“When we added a website and shopping cart system, our numbers went through the roof,” cried Iyo Hews, Sales Director for Twana Faughn Corp, a technology and eco efficiency manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” “After starting an internet technology and eco efficiency sales division in 2003, we saw our sales increase three-fold,” said Clora Lanius, director of marketing and sales for Duron Badillo and Georgina Penagos Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” Looking to the future, many technology and eco efficiency companies may opt to be based entirely online. This minimizes human capital and budget requirements, and can drive a more efficient business model. Gregerson Garelick CEO of a local technology and eco efficiency company, has already pledged to do this, with a major shift in the business planned in the next 6 months. “I forsee us going entirely online,” said Gregerson Garelick, “because people hardly come to our stores in person anymore. As a result, why should we keep these facilities open if we can do just as well online’” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your technology and eco efficiency product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our technology and eco efficiency sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Martnez Wauford, Marketing Chairman for Araceli Mcquaid Partners LLC. And, as internet sales in the technology and eco efficiency industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Kimber Verhoff, director of marketing for Towlerton Tuffey INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Towlerton Tuffey isn’t alone with these new ideas. Lela Turrentine, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Mabery Zinck, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” Without a doubt, in the pre-internet marketing days, most technology and eco efficiency resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Halas Croslin, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the technology and eco efficiency sector finally woke up to the idea that the information super highway was here to stay - in a very big way.” Marketing online, however, is not as easy as it looks. Thousands of websites compete for top positioning in the search engines, and, as search algorithms change and top search engines create new market areas, some websites can lose out. One day, you might be number one for “buy technology and eco efficiency”, a week later, number 100. The difference between these positions is obvious: no one wades through 100 results for a technology and eco efficiency product unless the first 99 are extremely poor. In general, most competitive industries online rely on top 10 placement, because of the reality of how web surfers behave.
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